Giving Twinings Green Tea a new look
Posted on January 9, 2012 by Charlotte
We've brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer's range of Green Teas.
Briefed to enhance the brands leadership position in the Green Tea category through a range of more confident and modern designs, we commissioned fashion illustrator Tobie Giddio to create the unique ink drawings in vibrant colours across the range of fifteen packs, bringing to life the quality ingredients which go into making each cup of Twinings Green Tea.
It's not just the pack designs that are new - the relaunch also sees the introduction of six exciting new blends, including three new fruity blend Green Teas with a contemporary twist: Mango & Lychee Green Tea, Tangerine & Verbena Green Tea and Peach & Cherry Blossom Green Tea.
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