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Fox's
Northern Foods 2007
The new identity has redefined the way the brand behaves and transformed the range navigation improving the ability to deliver individual product ranges.
Northern Foods 2007
The new identity has redefined the way the brand behaves and transformed the range navigation improving the ability to deliver individual product ranges.
The results have been £8.88 million of additional sales revenue and a 17% uplift since the redesign.
"The redesign has had a significant effect on the brand. It is clear it played a fundamental role in driving brand re-evaluation and growth, and that it led the way for the other marcom's activities that came later."
Graham Hunter, Managing Director, Fox's Biscuits
